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Mama Joz × Digidarts: Scaling Local Delivery Orders for Bahrain's Favourite Pizza Brand

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Mama Joz × Digidarts | Meta-First Local Performance | 18% Monthly Revenue Growth | Delivery-App Routing | Geo-Targeted Campaigns | Mama Joz × Digidarts | Meta-First Local Performance | 18% Monthly Revenue Growth | Delivery-App Routing | Geo-Targeted Campaigns | Mama Joz × Digidarts | Meta-First Local Performance | 18% Monthly Revenue Growth | Delivery-App Routing | Geo-Targeted Campaigns

About the Client

Background

Mama Joz is a popular local pizza brand in Bahrain, founded in 2014 from a cross-cultural friendship between Khalid Saleh Jassim Basheer and the late Baby K Joseph. With four branches — Juffair, Muharraq, Aali, and Riffa — Mama Joz combines dine-in warmth with a strong delivery presence via local apps and its website. Operating in a competitive fast-food ecosystem dominated by national and global chains, the brand needed a lean, performance-driven system to drive consistent local orders and monthly revenue growth.

Objective

To build a lean, performance-driven growth system to:

  • Increase delivery orders across all four branches
  • Drive revenue via website and key delivery platforms
  • Improve local visibility within branch catchment areas
  • Encourage walk-ins alongside app-driven orders
  • Scale profitably despite rising CPCs in the fast-food category

Our Approach

Static creatives outperformed other formats, so we doubled down.
  1. Produced AI-assisted static assets weekly
  2. Highlighted combo deals and bold visuals
  3. Clear "Order Now" CTAs for fast action
  4. Focused on reducing creative fatigue through rapid refresh cycles
Impact: Lower CPCs and stronger conversion intent through offer-led visuals.

Instead of forcing website conversions, we aligned with local ordering behavior.
  1. Prioritized direct links to Talabat, Jahez, and Keeta
  2. Geo-targeted ads by branch catchment area
  3. Ensured correct branch/app routing to reduce friction
Impact: Faster checkout journeys and improved order completion rates.

Maintained a strong branded presence and captured high-intent seasonal traffic.
  1. Maintained strong branded search presence
  2. Activated festival and holiday combo promotions
  3. Captured high-intent event-driven traffic
Impact: Incremental order lift during peak seasonal moments.

Localized campaigns for each branch to dominate their delivery zones.
  1. Localized campaigns for Juffair, Muharraq, Aali, and Riffa
  2. Focused on dominating local impression share
  3. Minimized wasted spend outside delivery zones
Impact: Improved local efficiency and stronger branch-level performance.

  1. Promoted weekday upsell combos
  2. Highlighted high-value bundles during festivals
  3. Optimized landing flows toward delivery apps or store visits
Impact: Increased AOV and improved month-on-month revenue stability.

Results & Impact

14,435

monthly orders (10.8% MoM increase)

BHD 72,374

revenue generated (January snapshot)

~18%

average monthly revenue growth

🏆

Top SKU: Daily Saver – 2 Medium Offer via Talabat

Brief about the problem statement

Scale Sunova’s D2C business while maintaining marketplace revenue shares.

Scale D2C sustainably by bolstering ROI

Mama Joz × Digidarts | Meta-First Local Performance | 18% Monthly Revenue Growth | Delivery-App Routing | Geo-Targeted Campaigns | Mama Joz × Digidarts | Meta-First Local Performance | 18% Monthly Revenue Growth | Delivery-App Routing | Geo-Targeted Campaigns | Mama Joz × Digidarts | Meta-First Local Performance | 18% Monthly Revenue Growth | Delivery-App Routing | Geo-Targeted Campaigns
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